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What is the primary place individuals go when they need to find something? Google. If google can’t find you then the people will find your competition! Your company web site has presently become the place where individuals get their initial impressions of your business. Google the search engine, is a website. If you’re not online with your business website who controls your image? Yelp with bad reviews? The price you pay for a website is minimal to the price you pay for not having one . I get alot of people who ask me about trade marking their business yet they dont have a website. The very definition of a trademark is one that exclusively identifies a product as belonging to a specific company and recognizes the company’s ownership of the brand. If your brand is not recognizable online then you can it can be subject for debate when its time to fight for your brand!